Category : News
What Does Epson Inkjet Printing Bring To Fashion Area?
Every year, Epson’s dye-sublimation printing and direct-to-fabric printing technology to create small collections that were presented during an evening event held ahead of New York Fashion Week.
Epson’s dye-sublimation printing and direct-to-fabric printing technology to create small collections that were presented during an evening event held ahead of New York Fashion Week. Part of the reason for that increased uptake comes down to market forces. In the first instance, the fashion industry is going through an evolution (revolution even) in terms of how it gets a product from the runway during fashion week to stores and ultimately customers’ wardrobes, quicker than ever.
Focused on a strategy coined “see-now, buy-now”, this is about responding to the gap that lies between fashion shows that have become heavily consumer-facing in the digital and social media era, and the point of delivery typically some 6 months later. In short, consumers want to be able to “see” the garments now and indeed “buy” them right away. Designers inevitably want to not only capitalize on that buzz and negate the current fatigue they’re seeing shoppers otherwise have, but also increase the barriers for fast fashion brands to play copycat.
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